The Palm Beach Habilitation Center is a nonprofit organization in Lake Worth, Florida whose mission is to serve those with disabilities by providing programs that prepare them to live and work to their greatest level of independence in their community. Their original logo merited for a redesign because it was outdated, overly crowded, and too literal. Because the word habilitate means “to make fit or capable,” the redesigned logo features a square and a circle which are “made to fit” together by the habilitating shape between them. Alongside the revised typography, the redesign becomes clean, contemporary, and more conceptual in order to grant PBHC’s brand a fresh, new sense of vitality.
I believe in communicating efficiently by establishing a visual personality whose voice is heard long before the content of the message can even be accessed.
I primarily use the medium of typography to organize the content of the message logically while conveying it with visual elegance and integrity.